The Coming AI Revolution

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Welcome back to America TODAY.
Jim Watkins here.

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It's good to be with you on this
Tuesday.

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And you know how excited I am
about artificial intelligence

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and how much I've tried to keep
the listeners of this program up

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to date.
It's changing.

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The landscape is changing real
fast.

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And I will tell you, I think in
the previous segment is talking

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about Mark Beckman, who has
written an incredible book about

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how AI is going to change
everything.

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In fact, that's that's what the
title of the book is called.

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And he joins us regularly to
talk about new developments.

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And particularly ChatGPT right
now is taking off like

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gangbusters.
And Mark is here to explain this

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phenomena.
I think there's what, a 35%

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increase in the number of adults
since 2023 that have sort of.

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And let me tell you, I've got
people in my family all day, all

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day long, they talk to me about
what Chat ChatGPT told them

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because they're going to it as a
read like almost like a a

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personal consultant.
And here to talk about all that

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is Mark Beckman.
Welcome back to the program.

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How are you, Sir?
Jim, I'm doing great.

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Thanks for having me again.
It's good to have you.

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I couple of things we talk about
the positives and the negatives

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and I want to focus on some of
the positives.

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You're in fashion, you're in
you're in marketing and you're

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in fashion.
How much of this of harnessing

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AI does it really help the
entrepreneur right now and in

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what ways?
Yeah, I'll be honest with you,

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Jim.
You know, it helps in an amazing

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way.
You referenced my book earlier

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and and I try to encourage
people to use my book exactly

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those individuals who are small
business owners because I

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provide them with the tools that
they could use to leverage

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what's called generative AI.
So think if you're a small

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business owner, but you haven't
had the money, the budget to

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create an ad campaign and
compete with one of these deep

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pocket companies, any type of
business.

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You can now use artificial
intelligence to stand up an ad

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campaign for very, in very
efficient ways from both a cost

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perspective and a time
perspective.

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So what does that mean?
Now you can use AI to create

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copy for an ad campaign, to
create video for an ad campaign,

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photo realistic images, even
music, gym to go and promote.

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And then you can leverage other
types of emerging technology,

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including social media to create
a viral campaign, organic social

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media and beyond.
And that's what a lot of

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companies are doing today.
From an advertising perspective,

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we've been solving a problem for
our clients, the ones with the

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big budgets, through the use of
artificial intelligence,

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specifically generative AI.
So what's happened is, you know,

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we have a focus on style and
design and our clients range

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from Karl Lagerfeld and Tom Ford
to Bath and Body Works and Pepsi

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and beyond.
A lot, a lot of big budgets.

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But what they're the problem is
that they've gone from one or

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two campaigns each sum each
season.

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Think in terms of spring,
summer, fall, winter, one big

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campaign, 6 images.
And now they require about 1000

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different images and
communications per month.

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And they can, we can what we're,
what we're we're able to do for

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all of those clients is segment
our target audience and really

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go after them with organic and
paid social media, earned media

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as well as own media.
So we're really very, very, you

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know, powerful as it relates to
controlling the narrative for

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these big companies across
social media.

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We could target different
demographic profiles and

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psychographic profiles in a very
efficient way by leveraging

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artificial intelligence.
Now for the.

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Clear that I'm was.
Was that confusing?

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I think if you're a person who's
running a business, everything

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that you just said should be an
eye opener because the, the days

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of big marketing agencies three
floors up and you know, all of

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these different departments,
they're going to go away very

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quickly because in, in essence,
what, what I've seen from

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ChatGPT and AI and specifically
with generative like you do, I

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use Hey, Jen and some others.
What I found is that everybody's

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in the content creation
business.

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So we are all now empowered with
this ability to create content

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for a whole host of reasons.
Let's say you attend a church

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and you want to maybe take a
couple of clips on Opus and,

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and, and send out what your
pastor did that week that could

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change people's lives.
Let's say you're a music fan.

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I see a lot of young people now
that are obviously rock and

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rollers with one foot in the
grave, but but they're doing

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content on their favorite bands
from the 70s and 80s.

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And all of this pretends to the
fact it's not just about getting

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clicks.
It's also about sharing ideas.

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And it's actually in a strange
way, has created a community

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where we can all talk to each
other in a variety of different

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ways.
And this up in, I mean, I'll

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give you a good example.
I don't mean to take up time,

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but a couple years ago somebody
gave me a rare photograph of

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someone that I really enjoy and
that person ended up passing

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away.
But it was such a unique

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photograph, I hung on to it.
Well, now with AII can turn that

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into an avatar that speaks just
like a human being.

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I mean, that's mind blowing.
It really is.

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And it's interesting when you
talk about again, focusing in on

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the small business owners to use
AI for advertising purposes to

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create ad campaigns to really
impact your bottom line.

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We're seeing big companies, big
tech get into that space too.

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So it's only going to be a
matter of time until the smaller

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advertising agencies are
eliminated.

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Because I have first hand
information, for example, that

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Mark Zuckerberg is going to
leverage the Meta vertical with

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a tool that allows for now, not
just strategic paid social media

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advertising, but also he'll
stand up ad campaigns that will

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be more eye-catching.
So all of these different

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techniques are a reality and
they're they're going to be more

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and more prevalent within
society.

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As you know, as people start to
use the tools, become

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comfortable with it.
I think it's going to be these

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utility types of tools, Jim,
that will get mass user

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adoption.
Because although you opened up

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the, the lead in with some data,
the, the, the fact is that most

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people are still not using AI.
They still don't know the

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benefits from using AI or how to
get there.

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They're still a little
intimidated.

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Yeah.
I know what you mean.

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I mean, some people use it to
AAII have someone who is in real

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estate and they're just kind of
getting their foot in the door.

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So they asked ChatGPT, what
should I do?

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How, how should I structure my
day?

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How can I sell this house,
whatever it is?

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And ChatGPT will typically give
you a fairly sensible answer and

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a step by step approach so that
it's it's a good tool in that

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way, right?
I mean, it can.

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It pretty much can solve a lot
of basic problems for almost

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anybody, right?
Yeah, as a search tool, I think

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it's phenomenal.
So AI search in general, there

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it is trending users are
generally speaking beyond what

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you referenced, this Pew
Research Center report that came

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out on June 25th, like just
generally speaking, Mark Beckman

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information AI being used as a
search continues to trend on an

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upward trajectory.
So right now about 10% of the

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population are using, they're
migrating away from legacy

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search like Google, which is
substandard.

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And I think you and I touched on
this before and they're starting

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to use AI search and that could
be ChatGPT, perplexity, deep

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Sea, Grok.
There are so many that are are

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there, but it's fascinating.
It's a much better experience

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for search than than the legacy
search like Google because it's

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not advertising in your face.
It's doing all of the legwork

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for you.
So again, going back to that

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small business owner scenario,
Jim, if you're a small business

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owner and you want to launch,
let's say, a simple retail

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store, well, you might not know
how to do that.

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And you can ask one of these.
You could ask ChatGPT, for

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example, how to launch the
store, what the business model

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should be like.
How do you create an ad

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campaign?
Help me with architectural

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design, Which products create
the biggest profit margin?

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I mean, all of these questions
can be answered in literally a

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matter of minutes.
And it's such a big advantage.

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You could literally take ChatGPT
and have it to a certain extent

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become like a business partner
for you.

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Yeah, it's and we've only
touched the surface because

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there's also areas about what
are the negatives of, of ChatGPT

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becoming too dependent and
unfortunately we're out of time.

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But I'll tell you what, if
you're listening to Mark and our

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conversation here and you are
thinking how do I get out of

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this rut?
My business or or whatever it is

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entrepreneurial vision.
You have read his book How AI

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will Change Everything, and he
will give you a lot of ideas on

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how to harness this this brand
new technology.

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Again, Mark Marc Beckman, How AI
will Change everything.

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You can get it anywhere.
And again, we'll have you back

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on and continue our
conversation.

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So thank you, Sir.
Jim, thank you so much.

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I really appreciate it.
This segment of America Today is

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